The
executive summary should be 2-5 pages and include
the following:
General
• Company name
• Location
• Amount of funds seeking
• Reason for funds (i.e. buyout, expansion,
etc.)
The Company
• History of company
• Describe business
• Describe revenue model & products
Market Opportunity
and Background
• Define size of market and
quote source
• Describe Problem in market and your solution
• Discuss scalability
• Barriers to entry
Competition
• Brief description of closest
competitors
• Strengths and weaknesses of competitors.
• Describe competitive advantage.
Management
and Board of Directors
• Brief bio
Financial
Information
•
Summary of prior three years
| |
2000 |
|
2001 |
|
2002 |
| Revenue |
|
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| |
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| Operating
expenses |
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| |
|
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|
| Operating
income |
|
|
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|
|
| |
|
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|
| Net
(loss)/income |
|
|
|
|
|
| |
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|
| EBITDA |
|
|
|
|
|
•
Three year projections
| |
2003 |
|
2004 |
|
2005 |
| Revenue |
|
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| |
|
|
|
|
|
| Operating
expenses |
|
|
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|
|
| |
|
|
|
|
|
| Operating
income |
|
|
|
|
|
| |
|
|
|
|
|
| Net
(loss)/income |
|
|
|
|
|
| |
|
|
|
|
|
| EBITDA |
|
|
|
|
|
Use of Proceeds
•
Provide table breaking out the use of proceeds
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